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4 tips on how to market on social media by Tara Ladd - 28 June 2017

You've got an account, so you know how to use it right? Wrong. Social media is a beast that needs attention, in order for you to reap the rewards you need to put in the effort, because trust me, it will pay off tenfold.

Why it's important to tell your brand story
by Tara Ladd - 24 May 2017

Every direction we look these days we have people trying to jam some kind of marketing down our throats. What separates you from the next business out there trying to sell their product or service? Your story.

Justifying your spend on a professional
by Tara Ladd - 15 March 2017

It seems when it comes to marketing and advertising, it’s the first thing most businesses try to take into their own hands. That’s understandable, you’ve got things to pay for, money to make, why spend money on things you can do yourself? Well let me be the first to tell you why you shouldn’t do that and why you should invest in a professional.

Why your business needs to utilise social media
by Tara Ladd - 27 February 2017

Let’s face it, for people who don’t consider themselves ‘up with the tech’, anything related to it can be rather daunting. In saying that, DO NOT let that stop you from using it as a tool for your business.

Why you shouldn't always stay on trend
by Tara Ladd - 12 January 2017

I know, I get it; it’s fun to be a part of the current movement. It’s great to feel like you’re on trend and keeping up with the Jones’, but sometimes it can have a negative impact for your business.

3 huge factors that impact your brand reputation by Tara Ladd - 15 December 2016

Branding goes deeper than your visual appearance. It's not just a matter of having a great looking logo with some flash business cards to hand out (although that helps for first impressions), you have to make sure that your values roll right through your whole business from beginning to end.