Meet Tara and Stace

Hey, we’re Your One and Only. A boutique design studio that specialises in branding; the killer strategy, kick-ass design, cut through messaging, type studio.

We know that there’s so much more to your business than selling a service or product. You’re selling a part of who you are; your passion, commitment, and your goals. So when someone makes a purchase, it means that they’ve invested in you because they trust you, they appreciate what you do, and that’s why you do what you do.

A little bit about us

We’re a massive team of 2 at the moment, consisting of Tara Ladd and Stacey Hughes.

Tara Ladd – Founder/Creative Director.

Look, it was clear from the get-go that I was going to do something with art. I used to spend countless hours drawing Spice Girls and Mickey Mouse so I could win the Saturday Disney Prize Pack (I won one you know). I was always big on creative writing as well, so the fact that the way marketing has eventuated has really just fallen into my dream job. Not only do I get to design, I also get to write content and to me, that’s a perfect pairing.

Yeah yeah, I hear you say, cut to the chase.

OK, so for over 10 years I was as a designer/marketer in an Advertising Agency, I had the opportunity to work on big brands like Coca-Cola, Telstra, Rabobank, Bupa, and Vodafone. I was even commissioned by (then) All Phones Arena to illustrate the design to go on a bike that was being custom painted for Katy Perry when she did her Prismatic tour in 2012. Though deep down I knew something was missing; my purpose.

Learning and embracing change is something that I love to do. I’ve studied an array of things from Media Communications, Brand Strategy and Development, Graphic Design, Art Direction, Copywriting… you get the point, you can check out my LinkedIn profile for more. So, using my knowledge and experience I decided to start my own venture to help build and reposition existing brands with a meaning. To me, this is more than a job, it’s my passion (cue the violins), but it’s true. Never have I felt such overwhelming sense of satisfaction as I do working for my own business, why you ask? Because it’s just us, you and a great idea; no boards to interfere, and no criteria to meet (on my side anyway ha!).

Stacey Hughes – Designer/Illustrator.

As a kid, I’d spend my days doodling on napkins and coffee cups or anything that wouldn’t get me into too much trouble. All I ever wanted to do was make stuff look cool. I figured if there was a way I could create something every day I’d be satisfied and to me, design was always where that road would take me. So I went on to study Design and Communication as well as Fine and Contemporary Arts, anything that allowed me to put pen and paints to paper.

I’ve been in the industry now for 6 years. As a junior, I was fortunate enough to land a role in the creative team of a Sydney based Advertising Agency. Here I was hungry to learn as much as I could, I diversified my skills and soaked in everything my mentors could teach me before moving on to an in-house marketing studio with Belkin. Since then I’ve worked as a freelance designer which has given me the chance to diversify myself creatively and keep my passion for design burning strong.

So what’s the deal with ’boutique’?

Boutique means that we specialise in a certain field, in this case, branding.
We’re not just a ‘Graphic Design Studio’ we’re specialists in ‘branding’ and there’s a difference. Branding is the foundation of a business and its reputation, and our aim is to make sure that we nail the strategy, the direction, the brand character and visually articulate that messaging into the design. It’s about clear and effective communication and making sure that your brand message runs consistently across all of your touchpoints (touchpoints being anywhere your brand is seen).

We love the creative strategy, the challenges drive and push us to not only create something new but to try and break the boundaries of what is considered the norm.

Who is a typical YO&O client?

You’re a brand that wants to work with us to push these boundaries, and your sole purpose for starting a business is passion. You’re always wanting to make things better and you’re happy to take the occasional risk. You want to showcase your point of difference and you want to do it in style. You’re not fixated on cost, you’re fixated on damn good value. You love what you do and you want everyone to see why your brand is the best and you want to be a market leader.

We’re not here for anyone, we’re here for the serious ones; the game changers. We believe that smart thinking, paired with the right creative approach gives any business the opportunity to become the next best thing.

The run down.

Our job is to help build brands that don’t exist and to rebuild brands that do.
We use our experience in brand strategy, to look at the market landscape and see where you fit.
To work together with you and find the right direction for you so you know where you’re headed.
To help you to find your purpose and deliver strong messages so that people want to buy from you (y’know, authenticity, and being a human type thing).
It’s more than a design and it’s more than a poster.
It’s your positioning in the market against competitors, finding opportunities and your point of difference.
And once we do that, it’s then delivering your brand message to market across as many touch points as possible, with engaging content and compelling design.

For us to do that, we make sure that we align with the best people in our industry, to ensure you get top shelf work. As we grow, these people will become more prominent at Your One and Only, so watch this space (or more specifically Instagram because that’s where it’s at!).

So the goal for us? To become your go-to creative problem solvers that make your brand so damn good, they’ll have to notice you!

Sound good? What are you waiting for? We’re dying to hear from you!

Hold up, I’m not ready just yet. Show me what you can do for me.

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