Hey, I’m Tara – founder, brand strategist and creative at Your One and Only.
As a business owner myself, I know that there’s so much more to your business than selling a service or product. You’re selling a part of who you are; your passion, commitment, and your goals. So when someone makes a purchase, it means that they’ve invested in you because they trust you, they appreciate what you do, and that’s why you do what you do.
For the past 10 years, I’ve been working as a designer/marketer in an advertising agency and over that time I’ve worked on creative with clients like Coca Cola, Telstra, Rabobank, and Vodafone. I loved working on the big brands with their big budgets, but deep down I knew something was missing; my purpose. It was then that I realised that I wanted to invest my knowledge and skill set into people who not only needed it but who deserved it. So in May 2017, I set off with my newfound purpose; to help local small businesses succeed.
My job is to help build brands that don’t exist and to rebuild brands that do. As a brand strategist, I need to look at the market landscape and see where you fit.
To find your direction and your purpose moving forward, so you have a clear path as to where you’re headed.
It’s more than a design and it’s more than a poster.
It’s your positioning in the market against competitors, finding opportunities and your point of difference.
And once we do that, it’s then delivering your brand message to market across as many touchpoints as possible, with engaging content and compelling design.
But wait, we’re not done, you then need to monitor, measure and manage analytics to know if we need to tweak or charge forward.
I want to help you move from mediocre to a leader. I believe that smart thinking, paired with the right creative approach gives any business the opportunity to become the next best thing.