You’ve got an account, so you know how to use it right? Wrong. Social media is a beast that needs attention, in order for you to reap the rewards you need to put in the effort because trust me, it will pay off tenfold.
1. Know your audience
When I say know, I mean go out of your way to actively research WHO your ideal target is. How old are they, where do they live, are they male or female, what are their daily activities? It’s almost stalkerish right? Well, yeh, but it shows that you take an interest in how they live. It will also give you great ideas on how to speak to them through your communication. How do you expect people to take an interest in you if you won’t bother with them?
2. Make it blend
You can throw up an ad that literally says “buy my product”, but you don’t, why? Because you don’t want to be pushy. Wellllll, hate to break it to you, but if you’re on social media and your product is purely salesy, people are going to switch off. Why? Because almost every time they’re on social media they’re there to be social, not to buy. Your ad needs to be uninterrupted, native content. What is native content? It is content that flows naturally with the rest of the content on your newsfeed from your friends. Read my other blog with Tracy Harris on how she’s worked her content with her socials for her audience – ‘Hot social media tips from Mums With Hustle’.
3. It’s not what you say, it’s how you say it
I always say this, but I will say it again. You will find people will align with you purely for what you stand for, and if they don’t, chances are they probably weren’t going to be the right fit for your business in the long run anyway. There are many agendas brands are aligning themselves to these days and it positions their reputation in the market, there is a downside that you could do the wrong thing, cue the Coopers and same-sex marriage mishap (click here for more), but stand true to what you believe in and back yourself for it. There are other ways brands align themselves to issues, for instance, you may find politics too risky to take part in, but choose to align yourself with a specific charity event or environmental issue. The possibilities are endless.
4. Do 1 thing and do it well
Having an account on every social media platform certainly isn’t going to improve your chances with your customers/clients, especially if you aren’t taking that platform seriously. It’s about quality, not quantity. Choose a platform that works for you and make it work, learn about it and succeed at it. It’s better off having amazing results on 1 platform than lacklustre performances across 5. Each social media platform has it’s own language, and learning how to use that language can be difficult. Get to know the ins and outs of each platform and see which one you find most suited to you.
Although it can all seem a little overwhelming, a correct approach and strategy helps point you in the right direction. Be sure to take notes along the way and test what is and isn’t working for you. Move forward with your successes and eventually you will gain traction. Good luck!