Simplicity in design is key to creating engaging content for your audience

Whether you're about to launch a big marketing campaign or post something on social media, keeping your design simple matters. Design plays a huge role in whether or not your audience will engage. For now, let's look at the purpose of a promo/post and how structure helps to communicate … Read more about Simplicity in design is key to creating engaging content for your audience

4 tips on how to market on social media

You've got an account, so you know how to use it right? Wrong. Social media is a beast that needs attention, in order for you to reap the rewards you need to put in the effort, because trust me, it will pay off tenfold. 1. Know your audience When I say know, I mean go out of your way to actively … Read more about 4 tips on how to market on social media

Why it’s important to tell your brand story

Every direction we look these days we have people trying to jam some kind of marketing down our throats. What separates you from the next business out there trying to sell their product or service? Your story. People want more We are now in the days where consumers are wanting more from brands, … Read more about Why it’s important to tell your brand story

Justifying your spend on a professional

It seems when it comes to marketing and advertising; it’s the first thing most businesses try to take into their own hands. That’s understandable, you’ve got things to pay for, money to make, why spend money on things you can do yourself? Well let me be the first to tell you why you shouldn’t do … Read more about Justifying your spend on a professional

Why your business needs to utilise social media

Let’s face it, for people who don’t consider themselves ‘up with the tech’, anything related to it can be rather daunting. In saying that, DO NOT let that stop you from using it as a tool for your business. Why your business needs to utilise social media. You see, social media isn’t just about … Read more about Why your business needs to utilise social media

3 huge factors that impact your brand reputation

Branding goes deeper than your visual appearance. It's not just a matter of having a great looking logo with some flash business cards to hand out (although that helps for first impressions), you have to make sure that your values roll right through your whole business from beginning to … Read more about 3 huge factors that impact your brand reputation

3 simple tips to develop a strong brand voice

First off, why do you need a brand voice? Well that my friends, is an extremely important aspect of your business. The voice of your brand is how you communicate to your audience and will determine who your audience is. It is the human behind the brand and what people will connect to. In a world … Read more about 3 simple tips to develop a strong brand voice