When it comes to communicating a message clearly, there’s no better way to do it than with gun copy.
Copy is so important, we mean, sure an image is great, but the two always go hand in hand, just look at pop culture memes for instance.
Same image + different copy = different responses (click here to see here for yourself).
The same applies to how you communicate from a brand perspective: target markets, platforms, relatability factors. So to really tell you how to construct good copy that cuts through, we reeled in Belinda Bracale from Neon Moose to spill her guts on the topic (peaking of nailing a brand voice, go and follow her Insta, she’s a hoot!), take it away Bel!
1. Be yo’self
When it comes to writing, you know what’s key? Authenticity.
Because nothing turns you off more than reading something which sounds super phoney. Especially cringey call to actions like ‘sign up and learn how to make your first mill’ or ‘order in the next 10 mins or miss out’ etc.
Instead, authenticity is way more appealing. It’s also relatable. A good brand voice will have you agreeing, relating or laughing. It’ll make people want to follow/buy from you – because you always want to do business with someone you like/relate to/is authentic, right?
2. Be unique
With so much content out there all sounding the same-same-but-different, it starts to get a bit like a snoozefest. So, stand out by being unique and approach the topic (whatever it is) from a different angle.
Take Frank Body or Go To skincare. Their messaging, social media, website and packaging is PRIMO. It’s fun, unique and different. While there are so many skin care and exfoliators out there, these kids stand out with their clever words.
Don’t be afraid to go against the norm. You just might stand out!
3. Give good head…line!
Whether it’s an EDM, a press release or your website landing page, make sure the headline is catchy. Most of the time, the headline will grab people’s attention and make you want to read more.
They’ll also increase click-through rates, engagement and make reads more interesting.
For example there’s this headline: “How to make coffee” or THIS: “18 unbelievable ways you can make coffee today”.
Which one sounds more enticing? Give me the 18 ways, of course!
4. Target yo’ target market
Know your target market / core audience. Know who they are, what they do, their age, sex and where they hang. Know everything about them. Then the copy across all marketing materials (website, social media etc) should reflect and talk to your demo.
Connect with your reader. Identify their pain points and address how YOUR brand can help. Tell a story. Provide value.
They’ll be saying ‘shut up and take my money’ before you know it.
6. Avoid the fluff
Working in radio, I had to create 60 second ads which meant about 80 words. Which also meant culling the fluff. You’ll be surprised at how little you can say but still manage to get your point across. Good words get to the point. Post-haste!
Sure, there’s a place for long form copy but in this internet age our attention spans resemble something of an ant so and try cull unnecessary / fluffy / floral words. See what I did there? I really didn’t need the words ‘fluffy’ and ‘floral’. Just testing you!
So there you have it. A few pointers to implement the next time you write a blog / social media content / copywriting / website.
If you want to see more of what Belinda does, check out her deets below:
If you have any questions or want to know more, click here and get in touch. Or check out the services page to see what’s on offer.
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