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All Seasons Produce Brand Refresh

All Seasons Produce are a well know brand in the Sydney Markets, and they came to us wanting a new brand identity.

Problem

As big players, it was crucial that their identity remained recognisable. So, we needed to introduce a modern flair, and a graphical treatment that could be carried through time.

Solution

We subtly changed the shape of the apple and combined the circles so they intertwined, creating the leaves on the apple. The interlinking circles represent the overlapping of the seasons.

We then updated the font to something that was more modern and versatile. The primary green colour was also slightly darkened, and we introduced a lighter green so we could colour step. This helped us to use the red only on the apple, giving it emphasis.

The apple was then carried across the branding collateral as a secondary brand asset and something that people can identify the brand with on its own for future purposes.

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