Razorback Netball Club Brand Development
Razorback Netball club came to me with came to me wanting to reposition themselves. Formerly called Ruse, they used to be a club that played for another district and were finding it hard to get the locals to join after they relocated. So they decided to change their name to reflect their new location and club direction and set off to rebrand themselves as Razorback Netball Club.
Using the identities of the clubs associated with the ANZ Netball League, I wanted to give them a modern and fresh look. I incorporated a netball illustration with a razor looking edge at the back to tie in ‘Razorback’, and felt it worked really well.
We then carried the same look and feel across their marketing including social media, flyers and banners.
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