Camden Chamber of Commerce rebrand

 

Camden Chamber of Commerce Rebrand - Photo credit: Rawpixel.com
The creative process from initial scamp.

As a member of my local chamber, I was approached by the president to assist with a rebrand. Together we have worked to reshape the look and feel of the Camden Chamber (alongside the executive committee), with the goal to try and bring some fresh perspective to our already thriving area. I decided to take a line drawing illustrative approach and got to work on the sketch pad (see Instagram video here), I felt a line drawing would be a good way to convey an in-depth idea with a minimalist execution.

 

Camden Chamber of Commerce Rebrand
Before and after

The final result represents our current community landscape, business, collaboration, connection and township.