Frazer Building Branding

Frazer Building approached me with the plan to boost their profile and ramp up their image. Their goal is to move into a range of different things in the near future and the logo needed to be versatile to reflect that. After a few iterations back and forth the idea was to have an emphasis on the ‘F’ and to stylise it into a feature so it could work as a stand-alone element.

They liked the colours blue and orange and couldn’t decide which one they liked best, so just like the Old El Passo girl, we said ‘why not have both?”. So both blue and orange are the branding colours of Frazer building, with each taking on a different segment for later down the track.

Before and After

Overall, a very good end result!

If you like what you see and are keen for a chat, get in touch – click here.