PPT branding and promotion
I’ve been working with the guys at PPT for over 3 years, in that time we have established a strong brand within our local community. Most of their brand personality is portrayed throughout their promotional material as we steered into a blunt tone of voice, communicating simplistic and to the point messaging. The reason we took this approach is because we wanted to attract people who were serious about their training, would work hard and put in the effort to get it done; it worked.
Working mostly with the PPT marketing manager Mary, and Sean (owner) on the occasion we work together, to make sure that what goes to market is consistent with their brand. To date, it’s always been this way.