What do I offer?
Creativity, strategy, content and design.
It’s all about branding; how people see you, feel about you and connect with you. Your brand is the essence of your being, so to say, it goes deep, real deep. There’s a whole psychological understanding with people and their connections to brands, and it’s all emotionally tied. People don’t just buy a brand because it looks good, they buy into everything that comes with it; values, reputation, inclusion. So it’s important that your brand is strong and consistent across every touch point in market.
Through research and analytics we’re able to get a deep understanding of who your target market is and how they purchase. This helps us to plan a smart and effective strategy, so we know who we’re talking to and where to find them. By doing this we’re able to understand how they think and most importantly how they feel – because emotion shapes our purchasing patterns. On top of this, if you’re an already established business, we’re able to see how your brand is currently positioned within the market, and how people perceive it.
Your strategic approach to your brand can make or break you. This is where we apply the findings of our research and devise a plan to solve the current problem. This means coming up with the best way to communicate to your audience; whether that’s a large distributed print magazine or a locally run Facebook ad, the end goal is the same; to find where your audience hang out, and speak directly to them. How we do that? Well that depends on the problem, our budget and the creative solution.
Whether it’s with a logo, flyer or point of sale; design is what attracts your audience, and without good design, people won’t engage. Whether that be through clever content or compelling imagery, the end message needs to be clear and precise for the audience to immediately get it. A good design can become irrelevant if the message doesn’t cut through instantaneously, so making sure that the design is cleverly executed is vital.
- It starts with the brief; this is where you’ll explain to me what your current problems are and how you’d like to approach them.
- From there, we head into strategy – this is where we’ll work together to come up with a solution, and how we’re going to attack the creative.
- Then we head into the design phase – this is where we’ll design and develop concepts until we find the perfect approach.
- It’s go time – we get it to market!